DJ Dave and the crew from Fog and Smog films (makers of the very clever ” Whole Foods Parking Lot ” video) are back, taking on yoga–and on the make for yoginis–with ” Yoga Girl .” We spot Vinnie Marino and DJ Drez. Who else makes a cameo?
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Rapper’s Yoga Video
We know that yogis are a passionate bunch, whether it’s going to extreme lengths to secure time on their mats or in fighting for a cause they believe in. Now one yogi is putting his own endurance to the test to keep a dream alive. Will Baxter, a financial-advisor-turned-yogin-social-entrepreneur who is trying to launch a yoga-bag company that will also help native Guatemalan women weavers, is one-day into his personal telethon (of the YouTube variety) to walk nonstop on a treadmill until the funds needed to launch the company are raised or until the campaign ends Nov. 22. I AM , Baxter’s sustainable-business-model idea, will sell naturally dyed yoga bags and straps woven by the indigenous Mayan women of the country, sharing 50 percent of the net profit directly with their communities. The seed money for the company will come through KickStarter, the funding platform for creative endeavors. Baxter needs to raise close to $25,000 more of the project’s goal of $45,000 before the fundraising period ends next week. Not unlike brands like Jade , a backer of I AM, Baxter appears to be the next generation of yogis who hope to pair a business idea with sustainability and social responsibility. A new form of yoga off the mat?
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The Jerry Lewis of Yoga?
Football, beer, poker … yoga? Let’s face it. In our country, yoga doesn’t exactly top the list for macho, masculine activities even though the practice was designed for men thousands of years ago. But several male yogis are working to make yoga more accessible (and possibly more culturally acceptable) for men. Last month, we told you about Activation: Yoga Conference for Men , which took place Nov. 11-13 in San Francisco. Last week, an article in the Boston Globe examined a different type of yoga geared toward men. BROga (the word combines the words “bro” and “yoga”) is strongly based on the physical aspect of yoga and shies away from using Sanskrit terms and the esoteric, less familiar parts of yoga. “This is not a dumbed down version of yoga,” BROga cofounder Robert Sidoti, who trained with Lulubandha’s Kira Ryder, told The Globe . “There’s a lot of movement linking the postures, but adding push-ups and variations of squats. People see the name ‘Broga’ and they think it’s just a bunch of idiots. But there’s integrity.”
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Downward Facing Dudes