DJ Dave and the crew from Fog and Smog films (makers of the very clever ” Whole Foods Parking Lot ” video) are back, taking on yoga–and on the make for yoginis–with ” Yoga Girl .” We spot Vinnie Marino and DJ Drez. Who else makes a cameo?
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Rapper’s Yoga Video
Canada’s Globe and Mail Report on Business magazine has named Lululemon Athletica’s Christine Day CEO of the year . This news comes after the Vancouver-based company was criticized in the media for its new “Who is John Galt?” shopping bag (a reference to the Ayn Rand novel Atlas Shrugged). Day, who came from Starbucks and has served as Lulu’s CEO since 2008, has overseen tremendous growth during her tenure. “Lululemon saw its stock climb to almost $60 this fall, up over 280% from when Day joined the company, and a whopping 250% gain year over year,” according to the article. Day points to the company’s stated values as a driving factor in that growth. “Investing in your health will pay big dividends for individuals and society,” she told the magazine, “elevating the world from mediocrity to greatness.” Of course, the anti-mediocrity sentiment led to Lululemon’s controversial use of the Rand quote . “I believe in a culture of personal accountability and not compromising your values,” Day said. “Atlas Shrugged is both about not accepting mediocrity and being personally accountable for the life you are creating.” But Lululemon has always used inspirational (or what the magazine calls “communitarian”) messages for their logos, such as, “The pursuit of happiness is the source of unhappiness” and “Friends are more important than money.” It’s this selling of ideals, and not just yoga pants, analysts say, that has fueled the company’s enormous success. “Compared to more price-driven products, Lululemon apparel gives its customers the feeling that they’re purchasing a lot more than mere ‘value,’” the article states. “Buy a Cabin Long Sleeve T-shirt and you’re involved in bettering yourself. Pick up one of those cute Lucky Luon headbands and you’re joining a community of like-minded people. … It’s a thing of virtue. Budget in other spending categories if you must, the brand seems to whisper, but don’t stop taking care of your body and building a better society.”
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Lululemon’s CEO of the Year
There are lots of things to love about the practice of kirtan. It’s a chance to practice devotion, experience a meditative trance, or even explore your connection with the world and a higher power. For some people, one of the most alluring aspects of kirtan is the opportunity to connect your voice with the voices of others–to really experience being a part of a community. This is exactly what Kirtan Central founder Daniel Tucker had in mind when he asked people from the kirtan community to submit videos of themselves singing the Krishna Das Classic “Ma Durga.” “As I pored over the videos, two things became evident: first, these people LOVE this song! Whether’s it’s love of Krishna Das, love of kirtan, love of Durga, love of singing, love of God… what’s obvious is the love, joy, and tenderness captured in each video clip,” wrote Tucker in a blog post. “And second: how deeply we crave to be part of something larger than ourselves! There was so much excitement to be part of the “choir,” and I believe that’s one of the places kirtan is healing us.” He accepted submissions from 108 people from around the world and the result is this awe inspiring video. Do you practice kirtan as a way to connect with your community? What are other ways you connect?
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Kirtan Chorus